the Term Market Potential or Industry Potential Refers to What Important Marketing Factor?
Here on the HubSpot blog, nosotros've written glossary-themed posts that cover some of the cadre components of inbound marketing. We've covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms ... heck, even marketing acronyms. Well, we thought information technology was time to create a blog post that could serve as a holistic marketing glossary -- 1 that not but defines each term, simply also offers some helpful resources in instance you want to learn well-nigh them in more depth. We hope you can bookmark this post and come back to it whenever you lot need to. At present, I'chiliad no math whiz, just when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that'due south a lot of gloss. Then instead of throwing hundreds of terms at you lot from all those other glossaries, I narrowed this one downward to the top 100 terms that are imperative to anyone learning near marketing. This is the process of comparison two variations of a single variable to determine which performs best in gild to aid improve marketing efforts. This is often washed in email marketing (with variations in the bailiwick line or copy), calls-to-activity (variations in colors or verbiage), and landing pages (variations in content). Exterior of marketing, you lot tin can employ it to make up one's mind what tastes better on a peanut butter sandwich: jelly or fluff. (Larn how to run A/B tests here.) What I sometimes refer to as the "eyes" of inbound marketing, analytics is essentially the discovery and advice of meaningful patterns in information. When referred to in the context of marketing, information technology's looking at the data of one'southward initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to brand better informed marketing decisions. (Want to learn marketing analytics? Here a listing of nine nifty sources to get you started.) APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that data either in their own application or in data analyses. It's kind of like a phone for applications to accept conversations -- an API literally "calls" one application and gets information to bring to you lot to use in your software. APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers employ to get information from our software into theirs. It's important for marketers to empathize what APIs tin can do to factor them in to their marketing strategies. Learn more about how marketers tin utilize APIs here. An adjective used to describe companies that sell to other businesses. For instance, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell straight to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. This is short for web log or blog. An individual or grouping of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and pb generation. It does non, however, do your taxes. Business organization blogging retains all the attributes of "regular" blogging, simply adds a tasty layer of marketing strategy on acme. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. (Learn about these benefits in more than particular here.) When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Typically, these web log posts should exist actionable (by providing an opt-in, downloadable offering), as to provide a metric for the effectiveness of the concern blogging. Since nosotros're going alphabetically, the last part of the funnel process is commencement! So, "bottoms up," I suppose. The lesser of the funnel refers to a stage of the ownership process leads reach when they're just about to shut as new customers. They've identified a problem, accept shopped around for possible solutions, and are very shut to ownership. Typically, next steps for leads at this stage are a telephone call from a sales rep, a demo, or a free consultation -- depending on what blazon of concern is attempting to shut the lead. Website bounciness rate: The percentage of people who country on a folio on your website and then leave without clicking on anything else or navigating to whatever other pages on your site. A high bounce charge per unit generally leads to poor conversion rates considering no ane is staying on your site long enough to read your content or catechumen on a landing folio (or for any other conversion upshot). Email bounce rate: The charge per unit at which an email was unable to be delivered to a recipient's inbox. A high bounce rate mostly ways your lists are out-of-date or purchased, or they include many invalid email addresses. In email, not all bounces are bad, and then it'southward of import to distinguish between hard and soft bounces earlier taking an email address off your listing. (Learn well-nigh difficult and soft bounces here.) A semi-fictional representation of your platonic customer based on market place enquiry and real information nearly your existing customers. While it helps marketers like y'all define their target audience, it can besides assistance sales reps authorize leads. (Learn more than almost developing buyer personas hither.) A call-to-action is a text link, push button, image, or some type of spider web link that encourages a website company to visit a landing page and get of lead. Some examples of CTAs are "Subscribe Now" or "Download the Whitepaper Today." These are of import for marketers because they're the "bait" that entices a website visitor to eventually become a lead. So, you can imagine that it's important to convey a very enticing, valuable offer on a call-to-action to amend foster visitor-to-pb conversion. (Download our free, introductory guide to constructive calls-to-activity hither. Hey, that was a CTA!) Tin can-SPAM stands for "Controlling the Attack of Not-Solicited Pornography and Marketing." It'due south a U.S. police passed in 2003 that establishes the rules for commercial email and commercial messages, it gives recipients the correct to have a business stop emailing them, and outlines the penalties incurred for those who violate the constabulary. For case, Tin-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every electronic mail. (Acquire more of the details here.) CASL stands for "Canadian Anti-Spam Legislation." It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CASL covers email, texts, instant letters, and automatic prison cell phone messages sent to computers and phones in Canada. (Learn more of the details hither.) A metric that measures how many customers you retain and at what value. To calculate churn rate, take the number of customers you lost during a certain fourth dimension frame, and split that past the total number of customers yous had at the very offset of that time frame. (Don't include any new sales from that time frame.) For case, if a visitor had 500 customers at the kickoff of October and only 450 customers at the finish of October (discounting whatever customers that were closed in October), their customer churn rate would be: (500-450)/500 = 50/500 = 10%. Churn rate is a significant metric primarily for recurring revenue companies. Regardless of your monthly revenue, if your average customer does not stick effectually long enough for yous to at least break even on your customer conquering costs, y'all're in trouble. The percentage of your audition that advances (or clicks through) from ane part of your website to the next step of your marketing campaign. As a mathematic equation, it'due south the total number of clicks that your page or CTA receives divided past the number of opportunities that people had to click (ex: number of pageviews, emails sent, and and so on). The practice of airtight-loop marketing is beingness able to execute, track and show how marketing efforts have impacted bottom-line business growth. An example would be tracking a website visitor equally they become a lead to the very final touch on indicate when they close as a customer. When done correctly, you lot'd be able to see only how much of your marketing investment yielded new business growth. I of the biggest business organization benefits of implementing an inbound marketing strategy and utilizing entering marketing software is the ability to execute closed-loop marketing. A conversion path is a series of website-based events that facilitate pb capture. In its about basic grade, a conversion path will consist of a call-to-action (typically a push button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thanks page where a content offer resides. In exchange for his or her contact information, a website visitor obtains a content offering to improve assistance them through the buying process. If you're withal having difficulty grasping the topic based on this description, feel complimentary to absorb it equally a rabbit hunting illustration in comic grade. In relation to entering marketing, content is a slice of information that exists for the purpose of being digested (not literally), engaged with, and shared. Content typically comes in the course of a web log, video, social media post, photo, slideshow, or podcast, although there are enough of over types out there. From website traffic to lead conversion to customer marketing, content plays an indispensable role in a successful inbound marketing strategy. A web application designed to make it easy for not-technical users to create, edit, and manage a website. Helps users with content editing and more "behind-the-scenes" piece of work like making content searchable and indexable, automatically generating navigation elements, keeping runway of users and permissions, and more than. (At HubSpot, nosotros think COS is better than CMS. Detect out why.) A COS is basically a CMS (Content Management System), merely optimized to deliver customers the almost personalized web experience possible. (Learn more than about HubSpot'south COS here.) If content is king, and so context is queen. Serving up valuable content is of import, but ensuring that it's customized for the right audience is equally (if not more) important. As buyers go more in control of what data they digest (again, non literally), it'south important to deliver content that'due south contextually relevant. If you lot own a eating house, y'all wouldn't want to send a coupon for a steak dinner to a vegetarian, right? Unless y'all're anti-herbivore, of course … The percentage of people who completed a desired activity on a single web page, such equally filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. The procedure of improving your site conversion using blueprint techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. CRO is most frequently applied to web folio or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. (Learn more here.) The amount information technology costs your marketing organization to acquire a lead. This factors heavily into CAC (customer conquering cost), and is a metric marketers should keep a keen heart on. Creating your own content can take more time than you lot have to lend to it -- which is where crowdsourcing comes into play. Assuasive subject matter experts, customers, or freelancers to create your content for y'all is a prime way to go more quality content published in less time. Compile the content you get dorsum into a really crawly offer and give credit to all the contributors -- a win-win for everyone involved. (Acquire how to crowdsource a weblog postal service using Google Docs hither.) Your total Sales and Marketing cost. To calculate CAC, follow these steps for a given time period (month, quarter, or year): For instance, if you spend $500,000 on Sales and Marketing in a given calendar month and added 50 customers that same month, then your CAC was $10,000 that month. (Learn more here.) A set up of software programs that let companies keep track of everything they do with their existing and potential customers. At the simplest level, CRM software lets you proceed track of all the contact data for these customers. But CRM systems can do lots of other things, also, like tracking electronic mail, telephone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and back up. Some systems too incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. (Learn more here.) CSS stands for Cascading Style Sheets, and it's what gives your entire website its style, similar colors, fonts, and background images. It affects the mood and tone of a web folio, making it an incredibly powerful tool. It's too what allows websites to suit to different screen sizes and device types. (Learn more about CSS, HTML, and JavaScript here.) A way to display dissimilar messaging on your website based on the information yous already know about the visitor. For example, you could employ Smart CTAs so that kickoff-fourth dimension visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a picayune more information about your product or service). You can read this post to learn more than most dynamic content. Ebooks are a common blazon of content that many marketers use, often to aid generate leads. They are by and large a more than long-grade content type than, say, weblog posts, and go into in-depth detail on a bailiwick. Here's an awesome ebook on how to write an ebook (so meta). It's like a road map for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how oftentimes to publish to all-time support your strategy. Maintaining an editorial calendar will keep you more organized and show you any gaps you may have in your content library. It also helps ensure you're doing the right things for your personas and not going way off-track with the topics you're covering. (Don't have a proper calendar of your ain yet? Check out this complimentary, pre-designed editorial calendar template.) In its most basic sense, email stands for "Electronic Post." It's a core component of marketing because it'due south a directly connexion to a contact'south inbox. Still, with corking power comes great responsibleness, meaning information technology'south important for marketers to not abuse the email relationship with a contact. It'due south far besides easy for a contact to click "unsubscribe" afterwards gaining their hard earned trust in your advice. Don't blow it. A popular social media metric used to draw the amount of interaction -- Likes, shares, comments -- a piece of content receives. Interactions like these tell yous that your messages are resonating with your fans and followers. (Click hither for engagement rate benchmarks for a range of different industries.) Evergreen content is content that continues to provide value to readers no affair when they stumble upon it. In other words, it tin be referenced long after it was originally published, and even then, information technology'south still valuable to the reader. This post on how to write weblog posts serves as a prime example. Typically, a piece of evergreen content is timeless, valuable, high quality, and canonical or definitive. These posts are typically a content marketer's best friend considering of the tremendous SEO value they provide. (Larn more than most evergreen content and why it's important here.) Facebook is a social network you're probable quite familiar with already -- but information technology has get so much more than only a platform to publish content and gain followers. You lot can at present apply the crawly targeting options available through Facebook advertising to observe and attract brand new contacts to your website and get them to convert on your landing pages ... but call back, you withal demand crawly content to practice it. While it's a core component of any marketing strategy, it shouldn't exist the just component. Focusing entirely on Facebook (or any other large social aqueduct, for that matter) volition only give y'all a small piece of the inbound marketing pie. And it'south however pipe hot, so exist conscientious. (Download our free guide to using Facebook for business hither.) The place your page visitors volition supply information in commutation for your offer. Information technology'due south also how those visitors can convert into precious sales leads. Every bit a best exercise, simply ask for information you need from your leads in order to finer follow upwards with and/or authorize them. (Read this mail service to learn what you should and shouldn't ask on your landing folio forms.) Any element of your website that is confusing, distracting, or causes stress for visitors, causing them to get out your page. Examples of friction-causing elements include dissonant colors, besides much text, distracting website navigation menus, or landing page forms with too many fields. (Learn more about identifying and fixing friction here.) Google+ (referred to equally "Google Plus") is a social network that allows you to bring together and create circles in which you tin can mix and match family unit members, friends, colleagues, and fellow manufacture members. While you tin employ it much similar other social networks -- to publish and share content, and generate new leads -- it also provides content marketers with tremendous SEO value due to the rising importance of social sharing in search engine algorithms. (It is owned by Google, afterward all.) Hashtags are a style for you and your readers to interact with each other on social media and have conversations virtually a particular slice of content. They tie public conversations on Twitter, Facebook, and Instagram together into a unmarried stream, which users tin can detect by searching for a hashtag, clicking on one, or using a 3rd-political party monitoring tool like HubSpot's Social Inbox. The hashtags themselves are but a keyword phrase, spelled out without spaces, with a pound sign (#) in forepart of it -- like #InboundChat and #ChocolateLovers. You can put these hashtags anywhere in your social media posts. (Learn more nigh how to use hashtags on Twitter, Facebook, and Instagram here.) This is short for HyperText Markup Language, a language used to write web pages. It'due south at the core of every web page, regardless the complexity of a site or number of technologies involved, and provides the basic structure of the site -- which is then enhanced and modified by other technologies like CSS and JavaScript. (Download our complimentary guide to HTML hither to learn some simple and useful HTML coding hacks.) Inbound marketing refers to marketing activities that draw visitors in, rather than marketers having to exit to get prospects' attention. It'south all nearly earning the attention of customers, making the company piece of cake to find online, and drawing customers to the website by producing interesting, helpful content. By aligning the content you publish with your client's interests, you naturally concenter inbound traffic that y'all can then convert, close, and delight over time. (Learn more about inbound marketing here.) An inbound link is a link coming from some other site to your ain website. "Inbound" is more often than not used past the person receiving the link. For case, hither's an inbound link to our co-founder Dharmesh's blog. Dharmesh could say, "I received an entering link from HubSpot." Websites that receive many inbound links tin can be more probable to rank higher in search engines. They also aid folks receive referral traffic from other websites. (Learn more near inbound links here.) A highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts in a simple and visual way. (Learn more than about how to create a knockout infographic here.) Though initially a haven only for younger generations who wanted to post, edit, and share unique-looking photos, Instagram has grown into a premier social network that's a viable opportunity for content marketers. Many businesses are taking advantage of the site by posting manufacture related photos that their followers and customers would enjoy seeing. (Download our complimentary guide on using Instagram for business here, or read this blog post for our favorite Instagram tips and tricks.) Mix ¾ oz coffee liqueur with one shot espresso ... nah, just kidding. JavaScript is a programming language that lets web developers design interactive sites. Well-nigh of the dynamic behavior you lot'll see on a web page is thanks to JavaScript, which augments a browser'south default controls and behaviors. Uses for JavaScript include popular-ups, slide-in calls-to-action, security countersign creation, check forms, interactive games, and special effects. Information technology'due south also used to build mobile apps and create server-based applications. (Acquire more nearly JavaScript, HTML, and CSS here.) A type of performance measurement companies apply to evaluate an employee's or an activity's success. Marketers look at KPIs to track progress toward marketing goals, and successful marketers constantly evaluate their performance confronting industry standard metrics. Examples of KPIs include CAC (Customer Conquering Cost), weblog traffic sources, and homepage views. Choose KPIs that represent how your marketing and business are performing. (Here are some tips for choosing the right KPIs for your concern.) Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing. Picking keywords that yous'll optimize a webpage for is a two-part attempt. Showtime, you'll want to ensure the keyword has pregnant search volume and is not likewise difficult to rank for. Then, you'll desire to ensure it aligns with your target audition After deciding the appropriate keywords you desire to rank for, yous'll then need to optimize the advisable pages on your website using both on-page and off-folio tactics. What are those, you ask? Skip to "O" to notice out -- but don't tell "L", "1000", or "North"! (Acquire how to practise keyword research for SEO here.) A landing folio is a website page containing a form that is used for lead generation. This folio revolves around a marketing offer, such equally an ebook or a webinar, and serves to capture company information in exchange for the valuable offer. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from condign a pb. A smart inbound marketer will create landing pages that entreatment to dissimilar personae (plural for persona) at various stages of the ownership process. A hefty endeavor no doubt, simply i that pays off in spades. (Download this ebook to larn more than virtually landing pages and how to optimize them.) A person or company who'south shown involvement in a product or service in some way, shape, or course. Perhaps they filled out a form, subscribed to a blog, or shared their contact information in substitution for a coupon. Generating leads is a critical part of a prospect'southward journey to condign a customer, and it falls in between the second and tertiary stages of the larger entering marketing methodology, which you tin come across below. Landing pages, forms, offers, and calls-to-action are simply a few tools to assist companies generate leads. (Larn more about pb generation hither.) Sometimes referred to as "drip marketing," lead nurturing is the practice of developing a serial of communications (emails, social media messages, etc.) that seek to qualify a lead, go on it engaged, and gradually push it downwardly the sales funnel. Inbound marketing is all virtually delivering valuable content to the correct audience -- and lead nurturing helps foster this by providing contextually relevant information to a atomic number 82 during dissimilar stages of the buying lifecycle. LinkedIn is a business-oriented social networking site. Launched in May 2003, it is mainly used for professional networking. Nowadays, with more than than 414 million registered members, LinkedIn is the virtually popular social network for professionals and i of the top social networks overall. Getting on the platform, developing a completed profile, and networking has helped many a jobseeker find work. (Click hither to learn nigh using LinkedIn for professional networking, business, and marketing.) These divisions serve as a style to depict the human relationship you have with your audience, and can generally exist broken downward into three stages: awareness, evaluation, and purchase. What's important to understand nigh each of these stages is that non every piece of content you lot create is appropriate, depending on what stage your audience might autumn in at that moment. That's why dynamic content is so great -- yous tin can serve upwardly content that'due south appropriate for whatever phase that particular visitor is in. (Larn more well-nigh how to map content to lifecycle stages here.) A prediction of the cyberspace profit attributed to the unabridged future human relationship with a client. To summate LTV, follow these steps for a given time catamenia: For instance, if a customer pays you $100,000 per yr where your gross margin on the acquirement is 70%, and that customer blazon is predicted to cancel at 16% per year, then the client's LTV is $437,500. (Learn more than here.) A long-tail keyword is a very targeted search phrase that contains three or more words. It often contains a caput term, which is a more generic search term, plus 1 or two additional words that refine the search term. For example: Long-tail keywords are more specific, which means visitors that land on your website from a long-tail search term are more qualified, and consequently, more than likely to convert. The ratio of lifetime value (LTV) to customer acquisition cost (CAC). Once you have the LTV and the CAC, compute the ratio of the two. If information technology costs you $100,000 to larn a customer with an LTV of $437,500, so your LTV:CAC is 4.iv to 1. While there's some overlap with the term "atomic number 82 nurturing," marketing automation is a chip dissimilar. Recollect of marketing automation equally the platform with associated tools and analytics to develop a atomic number 82 nurturing strategy. If you'll let me run with an "art" analogy, marketing automation is the paintbrush, watercolors, and blank canvas. Lead nurturing is the creative person that makes it all come up together. Like Bob Ross! Y'all can't pigment a happy footling nurturing campaign without both. Bonus: Desire to get super-savvy with your marketing automation terminology? Take it to the next level with behavior-based marketing automation. Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activeness on and off your site. It enables marketers to nurture leads and ship them information only when it is nigh relevant to their stage in the ownership cycle. A cross between a landing folio and a "regular" website. ElfYourself.com is a dandy example. Microsites are used when marketers want to create a different online experience for their audience divide from their main website. These sites often take their own domain names and distinct visual branding. (Here's a listing of xi of the best microsite examples out in that location.) This refers to the stage that a lead enters after identifying a problem. Now they're looking to conduct further research to find a solution to the problem. Typical middle of the funnel offers include example studies or production brochures -- substantially anything that brings your business organization into the equation as a solution to the problem the pb is looking to solve. Also, if you desire to be cool, yous can refer to this phase as "MOFU" for short. With mobile search queries officially surpassing desktop queries, now is probably the time to explore mobile marketing. What is it? Well, mobile marketing refers to the practice of optimizing marketing for mobile devices to provide visitors with time- and location- sensitive, personalized information for promoting goods, services, and ideas. Mobile optimization means designing and formatting your website so that information technology'southward piece of cake to read and navigate from a mobile device. This can be washed by either creating a separate mobile website or incorporating responsive blueprint in initial site layout. Google's algorithm now rewards mobile-friendly websites, then if your site isn't fully optimized for mobile devices, you volition likely see a hit to your ranking on mobile searches. (Larn how to brand your website mobile-friendly here.) The corporeality of revenue a subscription-based business organization receives per month. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss). A type of online advertising that takes on the form and function of the platform it appears on. Its purpose is to make ads experience less like ads, and more than similar part of the conversation. That ways it's unremarkably a piece of sponsored content that's relative to the consumer feel, isn't interruptive, and looks and feels like to its editorial environment. Native advertising tin can come in many forms, whether it'due south radio announcers talking favorably about a production sponsoring the prove, or an article about a production or company showing up in your news source. Here are examples of some of the all-time native ad out there. A customer satisfaction metric that measures, on a scale of 0-10, the caste to which people would recommend your company to others. The NPS is derived from a simple survey designed to assistance yous determine how loyal your customers are to your business. To calculate NPS, decrease the percentage of customers who would not recommend y'all (detractors, or 0-6) from the per centum of customers who would (promoters, or ix-10). Regularly determining your company'due south NPS allows you to identify ways to amend your products and services so you tin can increase the loyalty of your customers. Acquire more about how to use NPS surveys for marketing here. A news feed is an online feed full of news sources. On Facebook, the News Feed is the homepage of users' accounts where they can meet all the latest updates from their friends. (Learn all about Facebook's News Feed hither.) The news feed on Twitter is chosen Timeline. A no-follow link is used when a website does not want to pass search engine authority to another webpage. It tells search engine crawlers not to follow or laissez passer credit to linked websites every bit a way to avoid association with spammy content or inadvertently violating webmaster guidelines. To varying degrees, the no-follow attribute is recognized by all major search engines, like Google, Yahoo, and Bing. Non all links (and linking domains) are created equal, and a no-follow attribute helps avoid whatever foul play. Offers are content avails that live backside a form on a landing page. Their primary purpose is to help marketers generate leads for your business organisation. There are many dissimilar types of offers yous could create, including ebooks, checklists, cheat sheets, webinars, demos, templates, and tools. (If you need assistance putting together some high-quality offers your buyer personas will love, take some time to read over this post.) This type of SEO is based solely on a webpage and the various elements within the HTML (encounter "H" if you skipped here directly). Ensuring that key pieces of the specific page (content, championship tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase. This is the gratuitous-spirited cousin of on-page optimization. Off-page SEO refers to incoming links and other outside factors that impact how a webpage is indexed in search results. Factors like linking domains and even social media play a role in off-folio optimization. The good news is that it'due south powerful; the not so good news is that it's by and large out of an inbound marketer's control. The solution? Create useful, remarkable content and chances are people will share and link to it. A request to load a single spider web page on the net. Marketers employ them to analyze their website and to run into if any modify on the webpage results in more or fewer page views. The amount of coin spent to go a digital advertising clicked. Also an net advertising model where advertisers pay a publisher (normally a search engine, social media site, or website owner) a certain amount of money every fourth dimension their ad is clicked. For search engines, PPC ads display an advert when someone searches for a keyword that matches the advertiser's keyword listing, which they submit to the search engine ahead of time. PPC ads are used to directly traffic to the advertiser'due south website, and PPC is used to assess the cost effectiveness and profitability of your paid advertizement campaigns. There are two ways to pay for PPC ads: (Acquire more near getting started with PPC here.) A product matrix is a chart that describes the various products a business offers and the features that apply to each product. Product matrices typically assign each version of a product its own column along the top, with the features included in each version listed in rows down the lefthand side. For example, a business that sells three versions of the aforementioned product -- and 10 potential features across this production -- could create a product matrix with iii columns and 10 rows. In each prison cell where a cavalcade and row intersect, the business can include a symbol or checkmark indicating that this feature is included in this version of the product. Pinterest is a visual social network typically used by ecommerce marketers, only not without its fair share of meridian-notch B2B and B2C content marketers. Businesses and consumers alike use the website to mail service images and photos they similar and then beau users tin can repin (share) that content. Non every company has taken advantage of this site yet. If you're ane of them, we suggest you check out this free guide to Pinterest for business.) PPC, (or Pay-Per-Click) is an advertisement technique in which an advertiser puts an advertising in an advert venue (like Google AdWords or Facebook), and pays that venue each time a company clicks on the advertisement. I couldn't call up of anything witty to identify at the terminate of this definition, and then let's move on to "Q." A contact that opted in to receive advice from your company, became educated about your production or service, and is interested in learning more than. Marketing and Sales frequently take ii unlike versions of qualified leads (MQLs for Marketing, and SQLs for Sales), so be sure to have conversations with your sales team to set expectations for the types of leads you plan to manus over. A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or ii-dimensional code) that is readable by defended QR barcode readers and camera telephones. The code consists of blackness modules arranged in a square design on a white background. The information encoded may be text, URL, or other data. It likewise starts with "Q," which is a rarity with marketing-related terms. (Learn how to create a QR Code here.) This is the practice of developing a website that adapts appropriately to how someone is viewing information technology. Instead of building a separate, singled-out website for each specific device it could be viewed on, the site recognizes the device that your visitor is using and automatically generates a page that is responsive to the device the content is being viewed on -- making websites e'er appear optimized for screens of any dimension. (Learn how responsive blueprint works hither.) A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments. The formula for ROI is: (Proceeds from Investment minus Toll of Investment), all divided by (Toll of Investment). The result is expressed as a per centum or ratio. If ROI is negative, then that initiative is losing the visitor money. The adding tin can vary depending on what you input for gains and costs. Today, marketers want to measure the ROI on every tactic and channel they use. Many facets of marketing accept pretty straightforward ROI calculations (similar PPC), but others are more difficult (like content marketing). A re-posting of a tweet posted by another user on Twitter. Retweets wait like normal tweets except for the retweet icon. They can be washed in three ways: 1) Y'all tin can retweet an unabridged tweet by clicking the retweet push button, indicated below. two) You lot can post a new tweet that includes your own commentary. In a new tweet, which also features the original tweet. It means yous've pressed the rotating pointer icon to retweet a postal service, and so added a comment in the text box provided. Nosotros prefer this method of retweeting because information technology allows you to add your ain thoughts. (Annotation: The retweet takes up 24 characters, leaving you lot with 116 characters for the comment.) iii) You tin can post a new tweet that includes your ain commentary in addition to the information you're retweeting. The formula is this: Your own commentary + RT + the original tweeter's Twitter handle + colon + the exact text from their original tweet. This method of retweeting allows yous to add your own thoughts, merely with a very limited character count. When you encounter "Please RT" in someone'southward tweet, it means they are requesting that their followers retweet that tweet to spread awareness. (Larn more virtually retweets hither.) The do of enhancing where a webpage appears in search results. Past adjusting a webpage's on-page SEO elements and influencing off-page SEO factors, an inbound marketer can ameliorate where a webpage appears in search engine results. There are a ton of components to improving the SEO of your site pages. Search engines await for elements including championship tags, keywords, prototype tags, internal link structure, and inbound links -- and that'south just to proper noun a few. Search engines also await at site structure and design, company beliefs, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages. (Acquire more nigh SEO here.) An email marketing term that refers to a reputation rating from 0-100 for every outgoing postal service server IP accost. Mail service servers will cheque your Sender Score before deciding what to do with your emails. A score of over xc is expert. (Learn more than nearly sender score and email deliverability here.) For marketers, an SLA is an agreement between a company'southward sales and marketing teams that defines the expectations Sales has for Marketing and vice versa. The Marketing SLA defines expectations Sales has for Marketing with regards to lead quantity and lead quality, while the Sales SLA defines the expectations Marketing has for Sales on how deeply and frequently Sales will pursue each qualified lead. SLAs be to align sales and marketing. If the ii departments are managed as separate silos, the system fails. For companies to achieve growth and go leaders in their industries, it is critical that these ii groups be properly integrated. Learn how to create an SLA here. Normally defined equally companies that have between x and 500 employees. A fun phrase used to refer to the practice of adjustment Sales and Marketing efforts. In a perfect world, marketing would laissez passer off tons of fully qualified leads to the sales team, who would then subsequently work every one of those leads enough times to shut them 100% of the time. Only since this isn't always how the cookie crumbles, it'southward important for Marketing and Sales to align efforts to touch on the bottom line the best they tin can through coordinated communication. (Download our gratis guide to unifying your sales and marketing efforts here.) A social app that allows users to send and receive time-sensitive photos and videos known as "snaps," which are hidden from the recipients in one case the time limit expires. (Annotation: Images and videos yet remain on the Snapchat server). Users tin add text and drawings to their snaps and control the list of recipients in which they send them to. A Snapchat story is a cord of Snapchats that lasts for 24 hours. Users can create stories to exist shared with all Snapchatters or merely a customized group of recipients. (Acquire more than about how businesses are using Snapchat hither.) Social media is media designed to be disseminated through social interaction, created using highly attainable and scalable publishing techniques. Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that ane can join for personal or business utilize. Social Media is a core component of Entering, every bit it provides marketers with additional channels to spread reach, increment growth, and achieve business goals. Social proof refers to a psychological miracle in which people seek direction from those around them to determine how they are supposed to act or think in a given situation. It's like when you see a really long line exterior a nightclub and presume that club is really good because it's in such high demand. In social media, social proof tin be identified by the number of interactions a piece of content receives or the number of followers yous have. The idea is that if others are sharing something or following someone, information technology must be good. (Larn some tips for adding social proof to your landing pages here.) Any software that is hosted by some other company, which stores your information in the cloud. Examples: HubSpot, Salesforce, IM clients, and project management applications. (Here are some examples of SaaS companies with infrequent marketing.) Sometimes chosen "TOFU", peak of the funnel refers to the very first stage of the buying procedure. Leads at this stage are just identifying a trouble that they have and are looking for more information. As such, an entering marketer will want to create helpful content that aids leads in identifying this problem and providing next steps toward a solution. TOFU is besides very tasty in certain Thai dishes. For the sake of creativity, I'll define Twitter in 140 characters or less: "Twitter is a platform that allows users to share 140-character long letters publicly. User tin follow 1 another and exist followed back." At that place you take information technology -- a tweetable definition of Twitter. A person who visits a website more than than one time within a period of fourth dimension. Marketers use this term in dissimilarity with overall site visits to runway the amount of traffic on their website. If simply i person visits a webpage 30 times, and so that web folio has one UV and thirty total site visits. This is short for Uniform Resource Locator. I honestly didn't know that before writing this definition. Basically, this is the address of a piece of information that can be plant on the spider web such as a page, paradigm, or document (ex. http://www.huspot.com). URLs are of import for on-folio SEO, as search engines scour the included text when mining for keywords. If a keyword yous're looking to get indexed for is in the URL, you lot'll become brownie points from search engines (but no existent brownies, unfortunately). The overall experience a client has with a particular business concern, from their discovery and sensation of the make all the fashion through their interaction, purchase, utilise, and even advocacy of that brand. To deliver an excellent customer experience, you accept to call back like a client, or meliorate, think about being the customer. Learn more here. A type of interface that allows users to command a software awarding or hardware device. A good user interface provides a convenient experience past allowing the user to interact with the software or hardware in an intuitive way. It includes a carte du jour bar, toolbar, windows, buttons, then on. Learn how to create a convenient website registration procedure here. This term is used to draw a piece of content that has go wildly popular across the spider web through sharing. Oftentimes, folks don't know a piece they're creating will be viral until it actually does, which is usually unfortunate if it's particularly embarrassing. A website is a gear up of interconnected webpages, ordinarily including a homepage, mostly located on the same server, and prepared and maintained every bit a collection of information by a person, group, or organization. An inbound marketer should structure a website like a dynamic, multi-dimensional entity that can be used to concenter relevant website visitors, convert those visitors into leads, and close those leads into customers. Otherwise, it's just a brochure -- and let'southward be honest -- could you really employ another brochure? The passing of information from person to person. Technically, the term refers to speech, but today it refers to online communication, as well. WOM marketing is inexpensive, but information technology takes work and involves leveraging many components of inbound marketing like production marketing, content marketing, and social media marketing. (Learn more about creating a powerful WOM marketing strategy here.) A workflow is another way to describe a lead nurturing campaign. It's a set of triggers and events that move a pb through the nurturing process. A workflow can too serve other purposes, such every bit adapt contact properties on a lead record based on certain conditions, or adding a contact record to a sure list. Regardless of how you use information technology, workflows can be a very powerful asset in an inbound marketing strategy. We couldn't leave "X" out of the political party! An XML sitemap is a file of lawmaking that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It's kind of similar a "floor plan" for the site, which peculiarly comes in handy whenever the site gets inverse. Information technology also helps search engine web crawlers decide the structure of the site so they tin can crawl information technology more intelligently. Sitemaps don't guarantee all links will be crawled, and being crawled does not guarantee indexing. Notwithstanding, a sitemap is still the best insurance for getting a search engine to learn about your entire site. It's sort of like proverb "Hey, Google -- check out this fine website." (Learn more about XML sitemaps and how to create 1 here.) YouTube is a video-sharing website on which users can upload, share, and view videos. 3 quondam PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is at present operated equally a subsidiary of Google. YouTube is the largest video-sharing site in the globe and you're probably on it at present instead of finishing up this post. We couldn't think of anything for "Z." So I ask you honey readers: What inbound marketing related topic should we define that begins with the letter "Z"? 
Marketing Terms to Know
A
1. A/B Testing
2. Analytics
3. Application Programming Interface (API)
4. B2B (Business-to-Business)
5. B2C (Business-to-Consumer)
6. Blogging
7. Business concern Blogging
8. Lesser of the Funnel
9. Bounce Rate
10. Buyer Persona
C
11. Telephone call-to-Action
12. CAN-SPAM
13. CASL
xiv. Churn Rate
15. Clickthrough Rate (CTR)
xvi. Closed-Loop Marketing
17. Conversion Path
eighteen. Content
19. Content Management Organization (CMS)
20. Content Optimization Arrangement (COS)
21. Context
22. Conversion Charge per unit
23. Conversion Rate Optimization (CRO)
24. Cost-per-Lead (CPL)
25. Crowdsourced Content
26. Customer Acquisition Cost (CAC)
27. Customer Relationship Direction (CRM)
28. CSS
D
29. Dynamic Content
E
30. Ebook
31. Editorial Calendar
32. Email
33. Engagement Rate
34. Evergreen Content
F
35. Facebook
36. Form
37. Friction
K
38. Google+
H
39. Hashtag
twoscore. HTML
I
41. Inbound Marketing
42. Inbound Link
43. Infographic
44. Instagram
J
45. JavaScript
K
46. Primal Performance Indicator (KPI)
47. Keyword
L
48. Landing Folio
49. Lead
50. Lead Nurturing
51. LinkedIn
52. Lifecycle Stages
53. Lifetime Value (LTV)
54. Long-Tail Keyword
55. LTV:CAC
M
56. Marketing Automation
57. Microsite
58. Eye of the Funnel
59. Mobile Marketing
60. Mobile Optimization
61. Monthly Recurring Acquirement (MRR)
North
62. Native Advertising
63. Internet Promoter Score (NPS)
64. News Feed
65. No-Follow Link
O
66. Offer
67. On-Page Optimization
68. Off-Page Optimization
P
69. Page View
seventy. Pay-per-Click (PPC)
71. Product Matrix
72. Pinterest
73. PPC
Q
74. Qualified Lead
75. QR Code
R
76. Responsive Pattern
77. Return on Investment (ROI)
78. Retweet
S
79. Search Engine Optimization (SEO)
lxxx. Sender Score
81. Service Level Agreement (SLA)
82. Small-to-Medium Business concern (SMB)
83. Smarketing
84. Snapchat
85. Social Media
86. Social Proof
87. Software-as-a-Service (SaaS)
T
88. Top of the Funnel
89. Twitter
U
90. Unique Company
91. URL
92. User Experience (UX)
93. User Interface (UI)
5
94. Viral Content
W
95. Website
96. Give-and-take-of-Rima oris (WOM)
97. Workflow
X
98. XML Sitemap
Y
99. YouTube
Z
100. Nil
Originally published April 15, 2019 10:29:00 PM, updated January 11 2022
santiagoupostaing.blogspot.com
Source: https://blog.hubspot.com/marketing/inbound-marketing-glossary-list
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